In a quiet little Belgian town, Alicia Kostoglou doesn’t just collet Tamagotchi pets—she breeds them. The constant attention Kostoglou gives these little egg-shaped devices is seen by most as an obsession, as a pointless technological addiction. But Sara Spitz’s piece hints at a deeper question we need to answer as we continue to make our devices more human or, at the very least, more lifelike: What type of attention should we give technology that’s designed to behave like a pet?